As I just responded to a LinkedIn article on outsourcing. "One of the difficulties of outsourcing is leaving the challenge of discovery to someone else. Another difficulty is when we outsource, a bit of fear creeps in, because we might be giving control to someone who might screw up the credibility we so painfully built. "
Years ago I spent a lot of time working with independent accountants who owned their own practices. I heard the positive and horror stories of accountants that referred their clients to another professional because they wanted to add value to their client relationships. But it was those negative experiences that the accountant received that often prevented them from ever referring a client again even if it meant the client would experience a negative result.
Being able to refer another advisor or outsource a part of your operations means that you must spend time learning different tools of accountability and discovery. For an advisor or business owner that spends his/her time learning and developing the process to refer or outsource effectively both are able to extend their sphere of influence beyond their own efforts. But beware, this is not an easy task to take on as it will take time and investment to develop. But I can assure you that if you do take the time and make it successful you will find a bigger platform to work from.
Getting referrals or outsourcing can be very satisfying but earning the right to be referred or becoming the outsource provider is a large obstacle that takes time to develop.
“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty..” ― Theodore Roosevelt
John Hamel is the Managing Member of Austec Business Transitions, LLC. helping businesses optimize value relative to exiting their company.